We were asked to look at a different number of music videos from different genres of music. Then while watching these we took notes on various things that were common in these videos, such as handheld camera shots, and long shots of all band members. However we had to look for the videos on vevo rather than YouTube.
1. Colour. Colour in music videos depends on what type of video it is. for example, a song that has a sad story or meaning behind it might be in black and white. such as ' Take me to church - Hozier' And then there would be other songs which are more upbeat and such as 'If you wanna - The Vaccines' in which the background changes in beat with the music
2. Close up of band members is another common convention i found, the camera mainly focuses on the lead singer or front man of the band and rarely ever focus on someone such as the drummer. This can be used to show there facial expressions. This example is from 'Fire - Kasabian'
3 Story. Most music videos i looked at had some sort of story behind This is a useful feature as it allows the audience to identify which characters. it also helps because the audience wants to watch until the end of the video to see what happens to the characters. one clear example of a story within a music video is 'Give you hell - The All-American Rejects'. This video shows the conflict between 2 neighbours
4. Cuts and transitions. Cuts are used in time with the tempo of the music. This helps show the audience the beat and pace of the music. On the other hand, transitions are rarely used within music videos. only being used at the beginning or end of the music video.
5.Band members nearly always appear in the music video, either in a musical role were the are performing the song, an acting role where they act out someone from the song or finally a cameo role where they just appear as an extra within the video
6. Camera Shots. Music videos make use of many different camera shots, for use in different stages. for example if the music video features a previous festival of the band they might use and extreme long shot to get the entire audience of that festival in the frame
