Evaluation Question 3: What have you learnt from audience feedback?
Audience feedback was a crucial part of creating my products, as i wanted to make sure that they represented the genre of music i had chosen, and to make sure they would appeal to my target audience. Throughout the planning and creation of my products, i wanted to get audience feedback from each of the tasks.
These are some people going over each type of product.
These people are going over my designs for my CD digipack. I used there feedback on how it could be improved in my final design.
These three people went over my designs on Photoshop for my Music Magazine Advert. They all had opinions on it such as the colours and how i could change the colours to link with my other products.
These people are going over my music video. They both had different opinions on what could be improved in it and so i took both of there opinions into account when finishing my music video.
Due to the feedback from everyone i asked, I feel that my products best represent my chosen artist, as everyone i asked was part of my target audience. Furthermore both of my ancillary tasks are similar to one of the first designs i had sketched up in the planning stages of the coursework.
These were my original sketches of my CD digipack
And this is my finished CD Digipack. Due to my use of audience feedback i tweaked some of things on my original design to what they would of preferred to see.
With my Music Magazine Advert, i did the same concept, i drew up 3 sketches, then asked my target audience.
This is my finished Music Magazine Advert. It still remains rather unchanged to one of my original sketches. but i still incorporated some of my audience feedback into it.
Construction: editing
As the same as last year i wanted to use premiere pro as my editing tool for my music video.
I started by importing all of my raw footage into premiere pro and the song itself which i downloaded from youtube. The screenshot shows all of the footage i imported into premiere pro.
The first thing i did with all of my footage and sound was put the song in first, so i could gauge how long i would need to put the footage in for and how long it would need to be. Additionally, i had editing the song itself in adobe audition to make some changes to the into of the song, so it comes in gradually and not straight away.
My next step was to put all of my lip syncing scenes in and sync them up with the audio itself. This allowed me to make sure i had enough time for the other scenes within the music video.
After sorting out the lip syncing with the audio. I started putting in the raw footage, cutting it down to the correct size and putting it in a way that it tells a story to the audience of my music video.
I continued with making the story within the video, cutting it down to fit the size between the clips of Sam lip syncing
At this point i wanted to put my artists name and album title into the music video.
These pictures show me chasing a font and placing the text in the music video. To make my final choice on the font of the text, i asked my target demographic and made a tally of there responses. This is the font that was voted for the most, Called Baskerville.
After sorting out of the text at the start of the video i finished of with the rest of music video by putting in the rest of my raw footage. However i did notice that in a few of the lip syncing scenes that there was an orange hood in the side of the scene. This didn't seem very natural in the rest of the music video due to the tone of it, The bright colour makes the scene seem like a happy one, when in reality it should a more serious tone. So to fix this, i had to stretch out all of the scenes where this appears so that it was no longer in the scene
The first thing i did with all of my footage and sound was put the song in first, so i could gauge how long i would need to put the footage in for and how long it would need to be. Additionally, i had editing the song itself in adobe audition to make some changes to the into of the song, so it comes in gradually and not straight away.
My next step was to put all of my lip syncing scenes in and sync them up with the audio itself. This allowed me to make sure i had enough time for the other scenes within the music video.
After sorting out the lip syncing with the audio. I started putting in the raw footage, cutting it down to the correct size and putting it in a way that it tells a story to the audience of my music video.
I continued with making the story within the video, cutting it down to fit the size between the clips of Sam lip syncing
At this point i wanted to put my artists name and album title into the music video.
These pictures show me chasing a font and placing the text in the music video. To make my final choice on the font of the text, i asked my target demographic and made a tally of there responses. This is the font that was voted for the most, Called Baskerville.
After sorting out of the text at the start of the video i finished of with the rest of music video by putting in the rest of my raw footage. However i did notice that in a few of the lip syncing scenes that there was an orange hood in the side of the scene. This didn't seem very natural in the rest of the music video due to the tone of it, The bright colour makes the scene seem like a happy one, when in reality it should a more serious tone. So to fix this, i had to stretch out all of the scenes where this appears so that it was no longer in the scene
Construction: filming
The first time i filmed, i got all of the footage i needed for the music video. We first filmed all of the parts where there was lip syncing. We did this by getting the a lyric video for the chosen song and played it on the tv behind the camera. We retook multiple shots to be sure there were no items within the video such as shadows, camera bags or pieces of the bipod. In the end we needed to reshoot a couple of the shots which ended not being to the quality i wanted for the music video. In the shots that were taken outside, had the trouble of the shadows from the bipod in multiple shots. I fixed this by enlarging the shots in premiere pro.
Some of the other shots the i needed to take were more difficult to get. For example one shot was from the boot of a car which required me to get into it and shoot from it. A couple of these shots needed being quite dark due to the quick exposure of the light hitting lens which ended up making most of the scenes un-usable. Below is a video of when the light hit the lens and made the shot extremely bright then extremely dark not being able to see same face when he opens and closes the boot.
Some of the other shots the i needed to take were more difficult to get. For example one shot was from the boot of a car which required me to get into it and shoot from it. A couple of these shots needed being quite dark due to the quick exposure of the light hitting lens which ended up making most of the scenes un-usable. Below is a video of when the light hit the lens and made the shot extremely bright then extremely dark not being able to see same face when he opens and closes the boot.
Planning: Filming schedule
The main reason that i wanted to make a shot list was that i thought it would be easier to plan out ahead where i wanted to shoot and what props, equipment i would need. As it was all filmed in one day the schedule came in handy due to prioritising which scenes came first.
Furthermore, due to shooting it all in one day, the natural light which i was able to use for the entire time while i was filming.
I decided to start with the performance shots of sam lip syncing, due to this being the longest to shoot because he needed to do the entire song in one take.
Planning: Costume
I took inspiration for the clothing from the artist himself. He dresses in a very modern and smart manner. Usually dressed with black skinny jeans and blue or white shirts with some sort of jacket, i plan to replicate this with my main actor, Sam Peace. Sam already dresses in a way similar to this, so i would not need to buy any extra clothing, therefore not eating into my budget.
These 2 pieces of clothing are from Topman. They are in a similar style to what my artiste usually wears. I've tried to dress my actor in a similar way to how he usually dresses in his music videos. with a plain shirt and sometimes a jacket like the one above
These 2 pieces of clothing are from Topman. They are in a similar style to what my artiste usually wears. I've tried to dress my actor in a similar way to how he usually dresses in his music videos. with a plain shirt and sometimes a jacket like the one above
This shirt from ted baker is something similar to what my artists wears, along with others in the same gene. Its within my budget, at only £25 down from £50.
In this video he wears a plain button shirt with plain blue jeans. This is the type of style I am aiming for my actor to recreate
Planning: casting
One of my first Choices for my main actor was Sam Peace. Sam is 18 years old and is currently being cast for a film due to be released in 2018, he is also a very good guitarist which is also the main reason i would of chose him, this is due my music video being a mixture of performance and narrative. Furthermore Sam has had lots of experience of being infront of a camera meaning he would not feel nervous under pressure. However the the main reason i chose him is that in the past he has done music videos before for some smaller groups, acting as a guitarist and just covering the song. He also has a very strong voice meaning that he would easily carry the words throughout the production. He listens to a wide range of music and dresses in a similar manner to the artists who he will be partly portraying in the performance sections. Also Sam owns a 2 guitars which makes it easier as will not need to purchase any of them for props. Below is a video of him miming the lyrics to the chosen song Another actor i am thinking of being in my production would be Sams girlfriend. The main reason is that i would like to show a story within my music video and it would be easier if they are actually together in real life. This makes it easier to find certain props such as a picture of them together which would b used within the video, Furthermore she has also done some acting as well which helps the fact that she wouldn't by camera shy (Picture coming soon)
For some scenes that involved the use of a car i needed someone who could drive and sam cannot drive. For this i used one of my other actors choices Daniel Smith. Daniel looks similar to Sam and has the same sort of hair style, plus he can drive which is needed for some of my scenes. For these reasons this is why i chose him to be used as a double for Sam within my music video. In his spare time he enjoys playing the guitar which could become useful if I needed him to play some parts within the video.
Planning: Audience Feedback
After completing my animatic i then showed it to a number of people and asked for the opinions on it a how it could be improved. I asked a large amount of people so i would be able to cover a wide basis of opinions and to also cover the correct demographic of which my music video is based. I will try and incorporate all of there opinions into my finished music video
One persons opinion was that "I really enjoyed the animatic and could easily tell the story within it. However to improve i think you could have a little less of the lip syncing scenes and focus more on the story. But overall i would definitely recommend this song a music video to a friend." In the final product i will focus more on the story part while still having some parts of performance.
Another person said "I liked the concept of your video, but with the amount of lip syncing required you will need to get someone who is comfortable in front of a camera and is good at lip syncing" For this i asked for a clip of my chosen actor lip syncing to the chosen song to make sure he was good for the music video. Below is that practise video
Planning Props
This is the final guitar i used for filming. This one is the exact same one the sam actually owns, so it is very easy to use this in the actual video.
This is the final guitar i used in the CD digipack and music magazine advertisement. The reason i used this one is that the colours is a lot more vibrant than Sams one and therefore it would stand out more to an audience
Planning: Storyboard and Animatic
During the making of my animatic i did encounter some problems, such as the pictures i had taken would not fit the length of the song. As seen below.
Too get around this problem i had to shorten the length of the song using adobe audition and extend the time each individual picture was on the screen for, so that it would cover the entire of then song, Below is my finished animatic.
Research and Planning Self Assessment
- My time management at the current moment in time has not been very good, with a large space of time in between my last 2 posts, even though we have been doing work on the exam in class. This is no excuse, and i need to improve upon this if i am going to pass this subject.
- I feel that my use of digital technology in my blog is good. This is because i have used a range of software throughout my blog since starting it. These include but are not limited too; Prezi, for making presentation for my chosen artist. GoMoodBoard, for creating an online about the artist, and how this can influence my music video. Finally there is Premiere Pro, which i used to practise lip syncing and green screening. This was then put into youtube and uploaded to my blog, with evidence of the process.
- The communication skills on my blog feel to be quite good. The reason for this is because i feel i have put a fair amount of detail into each post, with evidence shown about how the task was done. I feel this has been an improvement from last year when i forgot to put photo evidence on my blog when i was editing the main task.
- I feel that my current research into existing music videos could be improved upon. This is because after looking at A grade examples of this, mine do not compare with the amount of work they have put into it. Ways i could improve upon in this is to make another research post into one of his current music videos or another similar artist and then post this on my blog
- I feel that my current research into potential target audience has been quite basic. This is because I only have a limited amount of content on my blog about the audience that like my chosen artist
- As I have not yet posted about my storyboard, it is still at a minimal level on my blog, but once it has been posted I feel it will be good or proficient
- I feel that my current level of detail in my work is quite good, because I have been using photo evidence to support my posts within my blog. This has been shown with the lip syncing post where I posted evidence within premiere pro, showing how I removed the green screen
Green Screen Lip Sync Test
Using premier pro, i practised using the green screen and playing around with lip syncing using Rolling In The Deep. During this process there were some problems with the green screen. The problem was that there were creases in the green screen and these became visible in certain parts of the test video. Screenshots from the editing process can be seen below.
With the image to the left, i made a rough cut out of the green screen and then used the colouring tool to identify which colour to take out of the scene
With the image to the right you can clearly see the creases in the green screen, if i choose to use this piece of equipment i will need to make sure it is flat and crease free so they do not appear in the video
Lyric analysis. Coat Of Armour - George Ezra
Using Microsoft word i analysed the lyrics for Coat Of Armour. this can be seen in the above image with the captions for each part of the song. The song itself is quite repetitive. i also used the website word it out, this can be seen in the image below and create a word board with the lyrics and how often the are said within the song. The larger the word the more it was said, an example of this would be the words hoping and change
Research : Who Are The Target Audience For My Artist?
Geoff is 20 and resides in london currently studying music technology and music performance at the university of west London. He enjoys many things in life from football to hanging out with friends, but his real interest is with music. Any spare time he gets at home is on his guitar learning new songs and experiment with other ones. He enjoys all kind of music from grime with artists such as Stormzy and JME, too hip-hop by artists such as Xzibit and Dr.Dre, but his passion lies with rock. Any type of rock. From the likes of Led Zepplin to Bruce Springsteen. He always goes to local gigs at pubs in his hometown with his mates, but he dreams of going to bigger festivals such as Glastonbury and Reading, however as he has just lots his job, the financial implications means he cannot go.
He is very active on the main social network sites/apps including snapchat, instagram, twitter and of course facebook. He follows his favorite artists on these keeping up to date with all the latest news. He is very tech savvy, using pretty much just his phone for music, and streaming services such as spotify when he’s on his computer. He rarely uses itunes to buy his music as the little money he gets, gets spent on more important things. He is an avid gamer, and listens to music when he plays game, such as counter-strike and League of Legends, but he doesn't listen to music when he is studying as he finds it distracting
Geoff and his friends all have interests in different types of music and enjoy listening to each other's type of music to see if the enjoy it, and they're all pretty open about trying new types of music. He performs at some ,local gigs, just playing covers of more well known songs, such as Wonderwall by Oasis and Fast Car by Tracy Chapman. His friends believe he should make a band because of his skills on the guitar.
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